KOTRA Actively Supports Corporate Decarbonization and Digital Transformation
[Asia Economy Reporter Jin-ho Kim] KOTRA announced on the 11th that it has designated May as the month of ‘Carbon Neutrality and Digital Week’ and will promote various projects in a relay format. KOTRA plans to focus on supporting domestic companies so that they can respond to global environmental changes and utilize the expanding trends of decarbonization and digital transformation as business opportunities.
First, KOTRA will actively support the overseas market entry of Korean companies by leveraging overseas projects in green sectors such as energy, green infrastructure, and environment, where demand has expanded due to the global carbon neutrality trend. At the ‘Global Project Plaza’ held for four days from the 24th of this month at the InterContinental Seoul COEX Hotel, an offline forum on green business opportunities and international greenhouse gas reduction measures will be held, along with one-on-one consultations between project owners and domestic companies. More than 70 project owners worldwide, who show high interest in cooperation with domestic companies, are expected to present over 100 promising overseas projects.
In addition, to expand exports of green industries, the ‘ASEAN Green Roadshow’ will be held from the 25th to the 31st of this month. This event provides domestic environmental industry companies with one-on-one online export consultation opportunities with buyers from Thailand and Indonesia, who are accelerating the promotion of the green economy.
KOTRA will also actively pursue achievements in the ICT sector, which is considered a representative future growth engine. On the 17th and 18th of this month, ‘Global Mobile Vision’ will be held at the Grand InterContinental Seoul Parnas Hotel. This is KOTRA’s flagship B2B marketing project, now in its 15th year.
During ‘Carbon Neutrality and Digital Week,’ KOTRA will also roll up its sleeves to support decarbonization efforts across various domestic industries. On the 13th of this month, the ‘International Forum on Exhibition Design’ will be held at Dongdaemun Design Plaza (DDP) in Seoul. The exhibition industry is considered a representative sector that needs to respond to carbon neutrality.
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Yoo Jung-yeol, President of KOTRA, stated, “Carbon neutrality and digital transformation are becoming paradigms of the global situation,” and added, “Through Carbon Neutrality and Digital Week, we will support our small and medium-sized enterprises and mid-sized companies to respond to global environmental changes and discover future growth engines.”
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