Market Kurly's Mobile Gift Service 'Popular'... Monthly Average Growth of 13%

Market Kurly Mobile Gift Service.

[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 11th that its mobile gifting service, which allows users to send gifts with just a contact number, is gaining great popularity.

According to Market Kurly, the monthly average growth rate of mobile gift orders from December last year to April this year was 13%. There are 3,209 products available for gifting on Market Kurly. In particular, differentiated products that can only be found on Market Kurly, such as fruits, ready-to-eat meals, and flowers, are receiving positive responses.

Fruit gifts accounted for about 20% of the total sales volume of gift products. In January, fruit gift sets such as dried persimmons, Cheonhyehyang, and Redhyang, which are popular as New Year's gifts, were highly favored, and in April, the volume of gifts of small-packaged tomatoes, melons, and oriental melons, which are convenient for immediate consumption at home, increased.

The product category with the highest monthly average growth rate was ready-to-eat meals, recording 65%. This is analyzed to be due to the sharp increase in COVID-19 confirmed cases, making it a practical choice for people in quarantine. Offline popular restaurants Samiheon, Gangnam Myeonok, and Walkerhill Myeongwolgwan's galbitang ranked first to third respectively.

This content was produced with the assistance of AI translation services.