Naver-CJ Logistics Expand Collaboration... Launching 'Same-Day Delivery & Early Morning Delivery'

[Asia Economy Reporter Seungjin Lee] Naver announced on the 11th that it will strengthen its collaboration with CJ Logistics to enable Naver Shopping sellers to use various delivery services such as same-day delivery and early morning delivery, following next-day delivery.

Opening More Than Six Fulfillment Centers This Year

First, the two companies plan to rapidly expand fulfillment centers focused on Naver Shopping sellers to flexibly respond to increasing logistics volume and strengthen various delivery services. Last year, centers were opened in Gonjiam, Yongin, and Gunpo, followed by Nam-sa and Yeoju in Yongin in the first half of this year, and an additional center will open in Icheon in June. More than three fulfillment centers are also planned for the second half of the year. At the fulfillment centers, smart logistics experiments are actively underway, including advanced logistics demand forecasting through Naver Clova Forecast and the introduction of CJ Logistics’ AGV (automated guided vehicles).

Additionally, the two companies established a dedicated CS department earlier this year to help Naver Shopping sellers manage logistics more easily and efficiently. They also plan to continuously enhance logistics services from a system perspective, including inventory linkage and order volume forecasting by seller.

Next-Day Delivery Volume Increased 2.4 Times... Same-Day Delivery Testing Underway

As Naver and CJ Logistics accelerate collaboration in technology, infrastructure, and service operations, fast delivery services on Naver Shopping are also expanding based on this. The volume of next-day delivery shipments through CJ Logistics in April increased 2.4 times compared to June last year, and monthly transaction value increased 2.5 times. The number of brands using CJ Logistics’ next-day delivery service has also rapidly increased to 137, more than 3.9 times compared to June last year.

The two companies plan to continuously expand next-day delivery categories to include pets and small home appliances and increase the number of sellers using next-day delivery. They expect the shipment volume to increase 3.5 times by the end of this year compared to the previous year. Furthermore, since the 2nd of this month, they have started testing same-day delivery for certain categories such as childcare and daily necessities, allowing orders placed by 10 a.m. to be delivered the same day. Early morning delivery testing will also be conducted in the second half of the year.

Kim Pyungsong, Head of Naver’s Grocery Logistics Business, said, “The business synergy between the two companies is becoming visible as Naver’s technology and stable business growth secure logistics volume, combined with CJ Logistics’ logistics infrastructure and operational know-how.” He added, “With 500,000 sellers active on Naver, ranging from luxury and department store brand stores to Smart Store operators, we will expand collaboration to enable the use of various delivery services according to the characteristics of each product and business direction.”

This content was produced with the assistance of AI translation services.