Galleria百 "French Shoe Brand 'Berluti' Opens Lifestyle Pop-up"

Galleria Luxury Hall East 1st Floor Berluti Lifestyle Pop-up Store.

[Asia Economy Reporter Yuri Kim] Galleria Department Store Luxury Hall announced on the 11th that it will hold the French luxury brand 'Berluti' lifestyle pop-up store 'Art of Craftsmanship' until the 2nd of next month. Berluti is a brand famous for leather products such as shoes, bags, and wallets. Expanding its product category into the lifestyle sector, it is showcasing its first pop-up store in Korea at Galleria.

At this pop-up, visitors can find various products including furniture such as chairs, sofas, and tables, as well as home and office items. The furniture products featured at this pop-up can be custom ordered according to preferences such as material and color, and customers can create their own unique living products by adding initials, tattoos, and more. All products are made to order by local artisans in Europe, including France and Italy, and the average production time is expected to be 7 to 8 months.

A Galleria representative said, "Recently, global luxury brands are actively expanding beyond their existing categories into the lifestyle sector," adding, "Galleria will continue to showcase meaningful changes from various luxury brands."

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