"Displays Are the Best in Korea"…New Technology and Product Battles in the US and Spain (Comprehensive)

Samsung Electronics, LG Electronics, Samsung Display, LG Display All Assembled

The Wall by Samsung Electronics

LG Electronics' LG Magnite

[Asia Economy Reporter Park Sun-mi] Samsung Electronics, Samsung Display, LG Electronics, and LG Display will participate as leading Korean companies in large-scale display exhibitions opening on the 10th in Spain and the United States, respectively.

Samsung and LG Unveil Numerous Commercial Display Products at ISE 2022

According to industry sources on the 10th, Samsung Electronics and LG Electronics will participate in 'ISE 2022,' Europe's largest display exhibition held from the 10th to 13th (local time) in Barcelona, Spain, showcasing a wide range of commercial display products.

Samsung Electronics will introduce the 2022 version of its commercial Micro LED display, The Wall (model name: IWB), for the first time. It features ▲customizable resolution (8K resolution for the 220-inch model) ▲120Hz high refresh rate ▲HDR10, HDR10+, and LED HDR technologies ▲up to 2000 nits brightness, enabling the best image quality. Additionally, Samsung will unveil a new lineup of The Wall called 'The Wall All-in-One,' which greatly enhances design and installation convenience, as well as the 2022 version of 'Samsung Flip Pro,' optimized for the education market.

LG Electronics will showcase the 4K 136-inch Micro LED display LG Magnit at the exhibition hall. Together with premium audio brand Bang & Olufsen's speakers, they created a home cinema space. Visitors can experience the immersive image quality unique to self-emissive displays where each pixel emits its own light, along with premium sound simultaneously. LG will also exhibit the LG Kiosk, which was launched first in Korea last month. This product features a 27-inch large screen, a design that enhances store interiors, and broad compatibility supporting peripherals and software. In addition, LG will present various solutions including signage lineups for hotels and hospitals, telemedicine, and integrated control systems.

Samsung Display, SID 2022 Exhibition Booth Overview.

An LG Display model is presenting the '97-inch OLED.EX' unveiled at the 'SID 2022' exhibition.

Samsung Display and LG Display Showcase New Technologies at SID 2022

During the same period, Samsung Display and LG Display will participate in SID (Society for Information Display) 2022 exhibition, where next-generation display technologies can be seen at a glance, unveiling more advanced new technologies. At this three-day exhibition held in San Jose, USA, Samsung Display will showcase various next-generation innovative products ranging from QD displays to bi-directional slidable and gaming foldable displays.

Notably, the 6.7-inch slidable product unveiled for the first time this time expands the screen upward, unlike existing products that expand horizontally, making it optimized for document work and web surfing. The 12.4-inch slidable product, also revealed for the first time this year, is a concept product that expands the screen horizontally in both directions. This product can be made compact at 8.1 inches for enhanced portability or expanded to 12.4 inches for watching videos or multitasking.

LG Display will unveil a large number of OLED new technologies including the 97-inch ultra-large OLED.EX, bendable and foldable OLEDs that can be freely folded and bent, large OLEDs with built-in touch, and the world's largest automotive P (plastic)-OLED. The 97-inch OLED.EX, unveiled to the public for the first time, offers an overwhelming visual experience with its ultra-large size and ultra-high-definition technology. OLED.EX applies 'EX technology,' consisting of 'deuterium technology' and 'personalization algorithms,' to organic light-emitting elements, increasing screen brightness (luminance) by 30% and expressing natural colors more precisely. It is a next-generation TV panel that achieves perfect black in any environment.

Yoon Soo-young, Chief Technology Officer (CTO, Vice President) of LG Display, is scheduled to emphasize in his keynote speech titled 'Displays in the New Normal Era' that "In the new normal era requiring a paradigm shift in displays from performance to human-centeredness, OLED is the optimal solution and the most suitable display for 'Natural Reality,' which delivers the experience of nature as it is while harmonizing with the environment."

This content was produced with the assistance of AI translation services.