Incross Faces Core Business Slump in 1Q Advertising Off-Season... T Deal's Transaction Volume Up 65%

Operating Profit Down 52.7% to 1.8 Billion
'T Deal' Transaction Volume Up 65.1% to 28.4 Billion

[Asia Economy Reporter Cha Min-young] Incross, a digital advertising specialist company under SK Group, announced on the 10th that its consolidated sales for the first quarter of 2022 amounted to 9.317 billion KRW, with an operating profit of 1.797 billion KRW. This represents a decrease of 10.9% and 52.7%, respectively, compared to the same period last year. Net profit also fell by 50.7% to 1.553 billion KRW.

The media rep business division recorded a handled volume of approximately 84.2 billion KRW and sales of about 6.9 billion KRW, down 0.9% and 15.6%, respectively, from the same period last year. As the advertising market entered its off-season, overall marketing activities decreased, and advertising executions in the gaming, telecommunications, and distribution sectors were temporarily deferred.

The T deal business division, responsible for the big data-based commerce business 'T deal,' posted a transaction amount of 28.366 billion KRW and sales of 1.052 billion KRW in the first quarter. These figures represent increases of 65.1% and 66.2%, respectively, compared to the same period last year. The company plans to increase events such as 'Brand Day' and 'Time Specials' to boost transaction volume and expand customer inflow.

Lee Jae-won, CEO of Incross, stated, "The decline in first-quarter performance is a temporary phenomenon due to the seasonality of the advertising market, and in the second quarter, as advertisers' marketing activities become more active, performance is expected to recover significantly." He added, "We plan to actively pursue new businesses and further strengthen synergies with SK Group companies."

This content was produced with the assistance of AI translation services.