'Baro Market Gyeongsangbuk-do Branch' with Local Residents... Impressive Performance!

Freshness from the Source to Your Table... 25% Sales Increase Compared to the Same Period Last Year

Special Sales Events Held Every Week in May, the Month of Family

Baro Market Gyeongsangbuk-do Branch.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] The agricultural direct transaction market 'Baro Market Gyeongsangbuk-do Branch' is gaining great popularity by capturing the taste buds of Daegu consumers with the freshness of produce from the production area as its weapon.

According to Gyeongbuk Province, since its opening last month, it has operated 12 times every Saturday and Sunday, attracting 17,157 visitors and achieving sales of 467 million KRW, which is a 25% increase in sales compared to the same period last year.

This achievement is attributed to various consumer-tailored events based on know-how accumulated since 2020, including seasonal agricultural specialty product special discount events, on-site prize events, point accumulation systems, and participatory experience events, according to their own analysis.

Additionally, by operating a second branch at Suseong Lake in Daegu, Baro Market is attempting a new approach through the premiumization of agricultural product marketing, while also promoting coexistence with local residents by regularly donating to community welfare facilities and supporting experiential activities.

Baro Market Branch 2.

Gyeongbuk Province plans to further activate the operation of Baro Market as we enter the full-fledged endemic era.

To this end, in celebration of May, the month of family, they plan to hold special sales events for anniversaries, carnations, bouquets, and livestock products.

They also intend to expand by holding regular discount events for representative agricultural and specialty products in cooperation with cities and counties, as well as special sales events by item linked with agricultural organizations.

Kim Jongsu, Director of the Agriculture, Livestock and Distribution Bureau of Gyeongbuk Province, said, “Baro Market is gaining great popularity as an agricultural direct transaction market where cities and rural areas, consumers and sellers help each other,” adding, “We will now develop it into a nationwide representative market that can coexist with local residents through various marketing beyond just an agricultural direct transaction market.”

This content was produced with the assistance of AI translation services.