Homeplus Launches MZ Generation Team... "Taking on Corporate Culture Innovation"

On the 10th, employees belonging to Plus Changer are taking a commemorative photo in front of the Homeplus headquarters in Gangseo-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 10th that it will establish new organizations called ‘Plus Changer’ and ‘Culture Ambassador,’ led mainly by MZ generation employees, to innovate the company culture.

The Plus Changer team consists of 13 employees with an average age of 27 and less than three years of service. They hold regular monthly meetings to generate ideas for revitalizing the company culture and determine the direction and operating principles of their activities. They also participate in cultural promotion activities, and the actions decided through reports to executives by the Plus Changer team are implemented throughout the entire organization. The Culture Ambassadors are responsible for encouraging company-wide initiatives and managing cultural revitalization plans in each department. Culture Ambassadors, who represent each department, were selected from employees with a high understanding of their respective organizations.

The first action tasks are ‘Homeplus Radio’ and ‘Value Day,’ aimed at spreading a positive culture and normalizing praise. Homeplus Radio is an internal radio program broadcast once a week featuring employees’ praise stories. Through the monthly Value Day, ‘Value Cards’ are awarded to outstanding employees who practice the company’s culture and values, creating a culture that celebrates even small successes together.

Park Seonghyun, a representative of the Plus Changer employees and a junior staff member of the Homeplus Online Delivery Team, said, “It is meaningful that MZ generation employees, who will lead Homeplus’s future, directly participate and suggest the direction of the organizational culture,” adding, “We will work together to establish a healthy organizational culture based on positivity, respect, and communication to successfully implement business plans and lead sustainable change.”

This content was produced with the assistance of AI translation services.