"End of Remote Work, Start of Commuting"... CJ OnStyle Sees Surge in Men's Wear Sales
[Asia Economy Reporter Lim Chunhan] Recently, with the full lifting of social distancing measures and the resumption of office attendance by workers, the demand for 'office look' attire has been rising again.
According to CJ OnStyle, from the 4th of last month to the 1st of this month, sales of men's clothing increased by about 31% compared to the same period the previous month. In response, CJ OnStyle has increased related broadcast programming by approximately 50% to meet the demand for men's apparel.
On the 12th, Daniel Cremieux will showcase items made from cotton Coolmax material, considering the characteristics of men who sweat a lot. On the 14th, a large selection of signature items from Brooks Brothers, the epitome of preppy look, will be prepared.
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A CJ OnStyle representative said, "The demand for men's classic clothing, which had temporarily slowed due to remote work and the rise of one-mile wear, is increasing," adding, "With the recovery of consumer sentiment and outings related to commuting, weddings, and gatherings, the preference for items such as office looks and dress shoes has naturally increased."
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