Woori Bank Builds 'OneMapSi' for Easy Marketing Target Extraction
[Asia Economy Reporter Song Seung-seop] Woori Bank announced on the 9th that it has established the ‘OneMapsi (WONMapsi)’ system, which easily extracts marketing targets.
WONMapsi is a system that allows personnel without specialized knowledge in data extraction to directly select marketing targets. By inputting various conditions, it conducts simulations combining customer demand and big data models. The system aims to improve the accuracy of marketing activities and reduce design time.
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A Woori Bank official stated, “Since business department staff can quickly select marketing groups themselves, it is expected to shorten the required time and enhance customer satisfaction,” adding, “We plan to expand the system so that marketing based on AI prediction models is also possible at branches.”
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