Volvo Opens 'Made by Sweden' Brand Pop-up Store in Busan

[Asia Economy Reporter Yoo Hyun-seok] Volvo Cars Korea announced on the 9th that it will operate the 'Made by Sweden' brand pop-up store at Piaak, a cultural complex production platform located in Yeongdo-gu, Busan, until the 22nd.

Now in its 6th year, the 'Made by Sweden' brand pop-up store is an official brand event planned to diversify contact points with potential domestic customers. It operates by visiting key spots in daily life. In particular, the brand pop-up store is designed to allow visitors to experience the Swedish life proposed by Volvo along with the latest Volvo car models.

This pop-up store will exhibit the brand's first coupe-type SUV, the C40 Recharge, which was selected as the 'Car of March' by the Korea Automobile Journalists Association's Car of the Year Selection Committee, as well as the brand's first mass-produced pure electric vehicle, the XC40 Recharge. Additionally, various programs will be operated, including a customer-only lounge for Volvo car consultation customers and owners, a loyalty program for owners, and a prize draw for customers visiting the showroom.

Until the 15th, owner customers who verify vehicle ownership through the Volvo Cars brand app 'Hey, Volvo' will receive a Piaak dessert set worth approximately 20,000 KRW (one bakery item and one milk tea). Also, customers who apply to visit the showroom at the pop-up store will be given Piaak macarons and mask straps. Among these, prizes such as ▲Apple Watch (1 person) ▲AirPods Pro (1 person) ▲Byredo hand cream (3 people) will be awarded by lottery. Winners will be individually notified via text message in early July.

For more detailed schedules and inquiries related to this Volvo Cars Korea brand pop-up store, please check the Made by Sweden microsite.

This content was produced with the assistance of AI translation services.