KOTRA Holds 'India K-Food Export Consultation Meeting'

[Asia Economy Reporter Park Sun-mi] The Korea Trade-Investment Promotion Agency (KOTRA) announced on the 8th that it will support the export of domestic food companies to India by holding the '2022 India K-Food Export Consultation' online for four days from the 9th to the 12th.

Hosted by KOTRA and the India Chamber of Commerce and Industry, this consultation will be attended by 60 domestic small and medium-sized food companies and 25 Indian purchasing (buyer) companies.

India, with a population of 1.4 billion, is the third largest food market in the world after China and the United States, showing an annual growth rate of around 8%. Since the COVID-19 pandemic, online purchases through e-commerce companies such as Amazon have become widespread.

Additionally, the recent rapid spread of the Korean Wave in India has increased interest in Korean food products.

According to market research firm Euromonitor, during the 2020 lockdown period due to COVID-19, the viewership of Korean dramas and K-pop content among Indians surged by 370%. Imports of Korean ramen also increased by 162%.

Bin Jun-hwa, head of KOTRA's South Asia Regional Headquarters, stated, "Now is the perfect time to enter the Indian food market as Indians' interest in Korean culture and food has exploded," adding, "We will actively support our small and medium-sized enterprises to smoothly enter this new market."

This content was produced with the assistance of AI translation services.