Emart Targets Camping Market... Exclusive Launch of 'Stanley X Wiggle Wiggle' Camping Gear

The model is showcasing the 'StanleyXWiggleWiggle' collaboration product.

[Asia Economy Reporter Jeon Jinyoung] Emart is launching a collaboration product between the lifestyle brand ‘Wiggle Wiggle’ and illustrator ‘Jeon Hwangil’ as this year’s camping item to target the camping goods market.

According to Emart on the 8th, this new product will be exclusively sold through Emart, SSG.com, and Gmarket.

First, to stimulate the sensibilities of the MZ generation (Millennials + Generation Z), four collaboration products between Wiggle Wiggle and the North American outdoor brand ‘Stanley’ have been exclusively planned and will be available starting from the 9th.

Wiggle Wiggle is a character design brand featuring distinctive designs such as bright colors, smile flowers, and lobsters. With its bright colors of high brightness and saturation, it is popular among the MZ generation and has recently continued collaborations with various brands.

The representative product, ‘Stanley X Wiggle Wiggle Water Jug 3.8ℓ (59,000 KRW),’ features Wiggle Wiggle’s signature blue, yellow, and red colors on the water jug and comes with a water jug carry bag. It can keep ice for 60 hours.

Emart will hold a live broadcast to commemorate the product launch through SSG.com’s own live commerce ‘SSG Live’ starting at 8 PM on the 10th.

They will offer a 10% discount on collaboration products and an additional 5% discount coupon upon viewing certification. The Stanley Water Jug (7.5ℓ, Sand Beige and Peach Whip colors) will be sold at a hot deal price of 37,050 KRW including the viewing coupon. Additionally, fabric products such as slippers, cushions, and blankets collaborated with Wiggle Wiggle will be discounted up to 33%.

Kim Kyunghwan, Emart’s camping goods buyer, stated, “As camping culture matures, we have prepared a large number of exclusive planned products reflecting customers’ trends to purchase camping goods that express their own individuality. We will further strengthen customer benefits through multi-channel marketing that spans both online and offline.”

This content was produced with the assistance of AI translation services.