"Prepare for Summer Early"... Air Conditioner Event at Home Appliance Stores

On the 7th, customers are browsing air conditioner promotional products at Lotte Hi-Mart World Tower store in Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Recently, as the early heatwave continues, the number of consumers purchasing air conditioners in advance has been increasing.

According to Lotte Hi-Mart on the 7th, air conditioner sales last month increased by 20% compared to the same period last year. Sales of window-type air conditioners increased by 450%, circulators by 130%, and fans by 85%.

Lotte Hi-Mart is holding an "Air Conditioner Festival" this month, one month earlier than usual. They have prepared various benefits such as up to 960,000 won cashback, camping car giveaways, and overseas travel prize events at over 420 stores nationwide. They have also prepared a used air conditioner trade-in event. From Friday to Monday every week, customers who pay for new air conditioner models with event cards can receive up to 400,000 won cashback.

They are also holding a prize event worth a total of 200 million won called "Summer Vacation Money Giveaway!" From this month until July, any Lotte Hi-Mart member who purchases over 1 million won at stores nationwide can apply. Prizes include a Hyundai Staria camping car, European travel tickets, Hawaii travel tickets, Southeast Asia travel tickets, 1 million won travel gift certificates, and luxury hotel accommodation vouchers, with a total of 200 winners selected by lottery.

Electro Land is conducting an "Air Conditioner & Refrigerator Festa" until the 31st of this month to prepare for this summer's heatwave. When purchasing event model air conditioners and refrigerators from major manufacturers with event cards, customers can enjoy long-term interest-free benefits for up to 36 months. Some event models are sold at discounted prices, and additional cashback is provided depending on the model. For customers purchasing two or more air conditioners and refrigerators at once, a simultaneous purchase package event is also prepared for some event models.

An industry official said, "Due to the early heatwave, sales of summer home appliances such as air conditioners have increased significantly, leading us to prepare the Air Conditioner Festival. We have prepared abundant benefits focusing on popular products that consumers seek, from new air conditioners to window-type and system air conditioners."

This content was produced with the assistance of AI translation services.