Com2uS and Devsisters Launch Full-Scale Campaign for 'Cookie Run: Kingdom' in European Market

[Asia Economy Reporter Seungjin Lee] Com2uS announced on the 4th that it will intensify its efforts to target the European market for "Cookie Run: Kingdom" in collaboration with Devsisters.

According to the business partnership agreement signed with Devsisters in August last year, Com2uS will serve as a strategic business partner for the service of "Cookie Run: Kingdom" in 24 European countries. It plans to provide smooth live service and language support in major European countries such as Germany and France, and to promote aggressive localized marketing tailored to the preferences of users in each country.

This full-scale approach to the European market goes beyond a simple business partnership, representing a business collaboration that actively shares the know-how and intellectual property (IP) of both companies. The local service expertise of "Summoners War," which has built a fandom in the European market, combined with the gameplay of "Cookie Run: Kingdom," which has recorded over 40 million global cumulative users, is expected to create high synergy.

Through strategic collaboration, the two companies plan to increase brand awareness of "Cookie Run: Kingdom" in the European region and expand market share. Furthermore, starting with the European region, they will explore various business models targeting the global market together with Devsisters in the future.

Meanwhile, since its launch, "Cookie Run: Kingdom" has gained popularity by ranking first in major app markets in Korea, Japan, Thailand, and Taiwan, as well as ranking second in popularity and third in revenue on the US Apple App Store.

This content was produced with the assistance of AI translation services.