L7·Lotte City Hotel Launch Unmanned Store... Strengthening Contactless Services

L7 Myeongdong Maxi Bar.

[Asia Economy Reporter Jeon Jinyoung] L7 Hotel and Lotte City Hotel are strengthening contactless services by launching unmanned stores within their hotels.

According to L7 Hotel and Lotte City Hotel on the 3rd, the unmanned store "Maxi Bar," first introduced at L7 Myeongdong in March, is now operating at all domestic L7 Hotels including Myeongdong, Gangnam, and Hongdae.

The unmanned store was created in collaboration with food retail tech startup Walkers High. Moving beyond a simple kiosk selling general retail products, it curates hotel-specialized products as well as items popular among the MZ generation (Millennials + Generation Z). Providing reusable wooden toothbrushes is a good example that aligns with recent eco-friendly consumption trends.

Considering the 24-hour operation characteristic of the hotel industry, the unmanned store has established cobotics where humans and robots collaborate through digital transformation. When guests order unmanned store products via an online QR code from their rooms, hotel staff confirm the order and a delivery robot directly brings the items to the room. This AI service without time constraints has received positive responses (limited to some rooms).

A Lotte Hotel official said, "The introduction of unmanned stores at L7 and Lotte City Hotel is a result of focusing on the MZ generation's preference for contactless services," adding, "We will continuously prepare curated unique and eco-friendly products tailored to each hotel's characteristics to add fun elements to the hotel experience."

This content was produced with the assistance of AI translation services.