Kyobo Life Insurance Delivers 'Children's Message' Commemorating 100th Children's Day

[Asia Economy Reporter Changhwan Lee] Kyobo Life Insurance announced on the 2nd that it will showcase an ultra-large wrapping on the exterior wall of the Kyobo Life Insurance Building featuring 'Messages Children Want to Convey to Society.'

The company explained that the use of the word 'Messages' reflects respect for children.

This wrapping was planned in collaboration with the Green Umbrella Children’s Foundation. It aims to recognize children as individuals and respect them, while calling on adults as the preceding generation to fulfill their roles.

The wrapping measures 48 meters wide and 20 meters high, larger than the combined area of two basketball courts. It features the phrase, "Please create a stage where diverse dreams can unfold."

This phrase was selected based on a survey conducted by the Green Umbrella Children’s Foundation of over 500 children, asking what they most want to say to society. About 60% of respondents answered, "I wish we were given opportunities to pursue our dreams rather than being pressured only to study."

The wrapping design depicts children confidently voicing their opinions and adults attentively listening to them. It also illustrates various professions such as singers and firefighters to convey their value.

Kyobo Life Insurance emphasized that actively participating in the 100th anniversary activities of Children’s Day aligns with the philosophy and conviction of its founder, Shin Yong-ho, who has led the company for over 60 years.

He regarded education as "the source of national development and the future of the nation," placing great importance on nurturing talent. Furthermore, under the founding principles of "promoting national education" and "forming national capital," the company established its identity based on education.

Shin Chang-jae, Chairman of Kyobo Life Insurance, continues this legacy by creating values such as the "people-centered stakeholder management philosophy" and the "youth development philosophy."

A Kyobo Life Insurance official stated, "We wanted to deliver the messages directly created and selected by children as a social message," adding, "We will continue various activities for children based on the company’s management philosophy."

This content was produced with the assistance of AI translation services.