Lotte Hi-Mart Online Mall Launches 'Sseilhama' Event with Biggest Year-Round Benefits

Lotte Hi-Mart Online Shopping Mall's Ssalehama Event.

[Asia Economy Reporter Jeon Jinyoung] Lotte Hi-Mart is holding the ‘Ssalehama’ event on its online shopping mall until the 11th of this month. Combining ‘Sale,’ meaning discount sale, and ‘Hama,’ an abbreviation of Hi-Mart, it has established itself as the representative event of Lotte Hi-Mart’s online shopping mall.

To strengthen its online shopping mall as a home and lifestyle specialty mall, Lotte Hi-Mart is offering not only home appliances but also a variety of related products. During this event, customers can purchase a wide range of products, including home appliances, furniture, and leisure items such as golf equipment, at the best prices of the year.

During the event, the ‘Today Only Ssalehama’ offers about 30 popular items by category every day at special limited quantities and ultra-discounted prices. Event products can be purchased in limited quantities starting at midnight daily. Additionally, if customers purchase event products using the event card, they receive up to a 12% billing discount on the purchase amount, up to 300,000 KRW. L.POINTs are also additionally accumulated depending on the purchased event products. For example, on this day, a Samsung Electronics 189cm (75-inch) TV priced in the 1.9 million KRW range can be purchased at around 1.6 million KRW, and an LG Electronics Whisen air conditioner priced in the 1.6 million KRW range can be purchased at around 1.4 million KRW.

‘Flash Ssalehama Now’ is an event where two popular products are offered at up to 50% off at different times each day. In celebration of May as Family Month, it features home appliances that make great gifts for children, parents, and other loved ones. The selection ranges from large appliances like washing machines and refrigerators to digital devices such as PCs. Event products are revealed in limited quantities at four time slots daily (10 AM, 12 PM, 2 PM, and 4 PM). During the event, a Brahms Luna premium massage chair priced in the 3.4 million KRW range can be purchased for over 50% off at around 1.6 million KRW.

The ‘Brand Alliance Hama’ event is held with about 80 popular brands. The product categories include famous domestic and international home appliances, furniture, and leisure products such as golf equipment. The participating brands differ by phase. In Phase 1, held until the 3rd, all 80 brands can be found. Phase 2, from the 4th to the 7th, features brands such as Samsung Electronics, Winia, Sidiz, and TaylorMade. Phase 3, from the 8th to the 11th, includes LG Electronics, Apple, Ilum, Callaway, and Ping. When purchasing event brand products with the event card, customers receive a 10% billing discount on the purchase amount, up to 250,000 KRW. Additional purchase benefits such as L.POINTs are also provided depending on the products purchased.

Various prizes and events are also prepared. First, to celebrate the 22nd anniversary, overlapping discount coupons worth 2.2 billion KRW are given out. During the event period, 2,000 exclusive Ssalehama coupons are provided daily on a first-come, first-served basis starting at 10 AM. Discount coupons range from 3,000 KRW to 50,000 KRW. They can be obtained on a separately prepared event page and are applicable only to event products.

There is also the ‘L.POINT Festival.’ When purchasing two or more items of home appliances or furniture simultaneously, customers can earn up to 2 million L.POINTs depending on the purchase amount. Additionally, if L.POINTs are used for payment, the first 100 customers daily will receive up to 20% of the points used back as L.POINTs, up to 20,000 points.

The ‘24-Hour Lucky Raffle Event’ is also available. During the event period, consumers who enter will be entered into a draw to win discount purchase vouchers for trending products such as Sidiz Multi chairs and Ecovacs robot vacuum cleaners. Participation rights for a round of golf with Lotte Golf Team players will also be awarded.

Meanwhile, during the Ssalehama event period, Lotte Hi-Mart’s mobile app live commerce ‘Heart Live’ will also be held. Live broadcasts can be watched at 6 PM on Mondays, Tuesdays, Wednesdays, and Fridays during the event. Special benefits will be offered on home appliances suitable as gifts for Family Month. Products such as coding robot speakers, TVs, laptops, bedding, and massage chairs will be showcased in celebration of Children’s Day and Parents’ Day.

Park Changhyun, head of Lotte Hi-Mart’s online division, said, “Ssalehama, the online shopping mall’s representative event offering the year’s best purchase benefits, features various detailed events presenting a variety of special-priced products,” adding, “We hope customers will enjoy Family Month in May by purchasing desired products at reasonable prices.”

This content was produced with the assistance of AI translation services.