Cafe24 Integrates 'Lovely Market' with MarketPlus Service

[Asia Economy Reporter Lim Chunhan] Global e-commerce platform Cafe24 announced on the 2nd that it has integrated the Gen Z fashion-specialized marketplace 'Lovely Market' into its MarketPlus service.

Cafe24 MarketPlus is an integrated management service that supports selling products simultaneously on over 70 domestic and international marketplaces. Prospective and novice entrepreneurs can easily start selling products for free on desired marketplaces such as Smart Store or Coupang. From onboarding to product registration, inventory management, and statistical analysis, all operational areas can be managed from a single administrator screen, making operational efficiency a key feature.

With this integration, online entrepreneurs based on Cafe24 can expand their sales channels by easily linking their brand's products and order information to Lovely Market with just a few clicks. More than 90% of Lovely Market users belong to Gen Z.

Lee Jaeseok, CEO of Cafe24, said, "Lovely Market, which provides a shopping experience that crosses online and offline, is a marketplace effectively targeting Gen Z, who value diverse experiences, and we expect this integration to boost online entrepreneurs' sales." He added, "We will continue to strive for easy and broad sales channel expansion for online entrepreneurs."

This content was produced with the assistance of AI translation services.