CJ OnStyle Live Show Introduces New Content 'Choaroun Ohora'
First Broadcast on the 2nd... Self Nail Brand 'Ohora' ChoA Edition Sales
[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 2nd that it will air the new content commerce program 'Choaroun Ohora' for the first time on its live commerce channel. It will exclusively sell the 'Choa Edition' of the self-nail brand 'Ohora.' Digital content covering the product development process and usage methods will be released before the live commerce broadcast through KakaoTV and Choa's personal YouTube channel.
CJ OnStyle is expanding content commerce this year. Through infotainment content, customers can obtain sufficient product information, and partners can enhance brand promotion effects by linking content with live broadcasts. The company stated that 'Choaroun Ohora' was realized through a proposal from Kakao and Ohora. While existing CJ OnStyle digital content commerce was produced through collaboration between CJ ENM's entertainment and commerce divisions, 'Choaroun Ohora' will be conducted with Kakao Entertainment producing the content and CJ OnStyle handling the live commerce.
The 'Choaroun Ohora' content will be released before the broadcast via KakaoTV and Choa's personal YouTube channel. It is a reality-style content featuring YouTuber Choa, who has over 400,000 subscribers. It captures the entire development process of the 'Ohora' Choa Edition self-nail brand, which will be sold by CJ OnStyle. Viewers can see Choa participating not only in product concept, design meetings, and sample testing but also in preparing customer events through this content.
The CJ OnStyle 'Choaroun Ohora' live commerce will be broadcast at 8 p.m. on the 2nd. This is the first time 'Ohora' products will be sold on channels other than its own online mall through CJ OnStyle. During the broadcast, various nail and pedicure sets will be offered at discounted prices, and additional benefits will be provided in connection with the shopping festival 'OnStyle Rock Festa.'
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Bae Jin-han , head of CJ OnStyle Mobile Live, said, "Going forward, CJ OnStyle will continue to produce live commerce broadcasts that enhance satisfaction for both partners and customers by leveraging its long-established strengths in distribution and broadcasting."
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