LG OLED Evo as an Art Piece... Special Exhibition at UK Premium Store

Special Exhibition of LG OLED Evo at The Conran Shop in London
Digital Art Realized with OLED Evo... Harmonizing with Interior Design

LG Electronics is showcasing a special exhibition of LG OLED evo in collaboration with renowned artist Inka Illori at The Conran Shop, a premium lifestyle store located in Chelsea and Marylebone, London, UK. The photo shows the OLED evo installed at The Conran Shop Chelsea in London, harmonizing with the luxurious interior. Photo by a photographer in London.

[Asia Economy Reporter Park Sunmi]LG Electronics is expanding its premium marketing by integrating the overwhelming picture quality and design of OLED evo with works of art.

On the 2nd, LG Electronics announced that it will showcase a special exhibition using OLED evo at 'The Conran Shop,' a premium lifestyle store located in Chelsea and Marylebone, to coincide with London Craft Week, a craft and design exhibition held in London, UK. The Conran Shop is a lifestyle brand established in 1974 by British designer Terence Conran. It sells high-end interior accessories including furniture from famous designer brands.

For this exhibition, LG Electronics also collaborated with Inka Illori, a locally acclaimed artist known for her vibrant colors and lively graphic design works.

LG Electronics installed a total of 25 OLED evo units across two The Conran Shop stores in London. The OLED evo displays installed in each store’s showcase vividly present Inka Illori’s digital art featuring brilliant colors. Inside the stores, the OLED evo harmonizes with the premium interior proposed by The Conran Shop. LG Electronics also arranged products such as the XBOOM 360 speaker and DualUp monitor to create the space ambiance.

The LG OLED evo special exhibition will run until June 24. During this period, customers visiting The Conran Shop stores can also receive on-site consultations for purchasing LG OLED TVs. LG Electronics expects this exhibition to naturally introduce the differentiated picture quality and design of LG OLED evo to premium customers who have a strong interest in art and interior design.

Lee Beomseop, Executive Director of LG Electronics UK, said, “OLED not only delivers picture quality that delicately expresses the diverse colors portrayed in works of art but also features a design that harmonizes well with various lifestyles. We will expand premium marketing to let more customers know the value of self-illuminating OLED TVs.”

This content was produced with the assistance of AI translation services.