Jang Sun-yoon, Executive Director of Lotte Hotel, Heads to the U.S.... Appointed Executive Director of New York Palace

Jang Sun-yoon, Executive Director of Lotte Hotel.

[Asia Economy Reporter Jeon Jinyoung] Jang Seonyoon, Executive Director of Lotte Hotel and granddaughter of the late Shin Kyuk-ho, Honorary Chairman of Lotte Group, is heading to the United States.

According to industry sources on the 29th, Jang was appointed Executive Director of Lotte New York Palace in the U.S. on the 25th of last month.

A Lotte Hotel official stated, “To enhance corporate value, she plans to carry out projects such as expanding overseas hotels and discovering new businesses based on her existing overseas experience.”

Born in 1971, Jang majored in psychology at Harvard University and joined Lotte Duty Free in 1997. In 1998, she worked as a buyer for the overseas luxury goods team and later as head of the integrated overseas luxury goods team at Lotte Department Store, developing a keen sense for luxury brands. In 2005, she was recognized for her abilities by leading the AvenueL luxury hall project at Lotte Department Store.

From 2007 to 2008, she served as head of marketing at Lotte Hotel before resigning in April 2011. In 2011, Jang and her husband founded the bakery company Bliss, but due to controversy over it being a chaebol bakery, they closed the business after about a year and she stepped down from management. She returned in 2015 as Managing Director in charge of overseas business development at Lotte Hotel and was promoted to Executive Director in 2017.

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