Megaton 300 won, Melona 400 won... Emart24 Ice Cream Discount Event

A customer is purchasing a pouch drink at Emart24.

[Asia Economy Reporter Jeon Jinyoung] Emart24 will hold a discount event for one week from the 1st to the 7th of next month, where customers can purchase about 40 types of ice cream products at 300 to 400 won each.

According to Emart24 on the 29th, during the event period, customers who purchase ice cream bars sold with bundle discounts (2 for 1,200 won, 3 for 1,800 won, 4 for 2,400 won) or ‘2+1’ deals totaling more than 12,000 won at Emart24 and pay with affiliated cards (Woori, Samsung, Hyundai) will receive a 50% discount.

For example, purchasing 20 items such as Megaton, Wild Body, Hodumaru, Cherry Maru, Candy Bar, which are sold with bundle discounts, costs 12,000 won, but if paid with an affiliated card, the price is halved to 6,000 won, making it about 300 won per item.

Items like Melona, Watermelon Bar, Nougat Bar, and Pig Bar can be purchased at about 400 won each when buying 15 items and paying with an affiliated card, totaling 6,000 won.

Emart24 planned this event as part of imprint marketing to make customers think of Emart24 when purchasing ice cream in the future.

They also offer discounts on all pouch drinks, one of the representative summer products. Emart24 operates about 50 types of pouch drinks, including three types of ‘Zero Calorie’ ade in collaboration with outdoor brand Kolon Sports and two types of coffee featuring photos of YG Entertainment group ‘TREASURE’ members, launched this summer.

Throughout May, Emart24 offers a 600 won discount when paying for all pouch drinks with BC Paybook. This is an opportunity to purchase ‘I’m TREASURE Coffee’ and ‘Peach Ade,’ which are sold for 700 won, at 100 won.

Weekend discount events are also held. During May, on Fridays, Saturdays, and Sundays, customers who pay with affiliated cards for bundles of six types of bagged noodles?Paldo Bibimmyun, Jin Bibimmyun, Jin Jjolmyun, Bibim Milmyeon, Pyongyang Mulnaengmyeon, and Hamheung Bibimnaengmyeon?at Emart24 will receive a 50% discount.

Emart24 is conducting large-scale discount events in May because the number of customers seeking refreshing products sharply increases from May.

In fact, sales of ice cream, beverages, and pouch drinks in May 2019, before COVID-19, increased by 30% compared to the previous month. This is the highest monthly growth rate in a year.

An Emart24 official said, “We have strengthened discount benefits on refreshing products to cope with rising temperatures and prices,” adding, “As outdoor activities increase, the number of customers purchasing ice cream, beverages, and dairy products at convenience stores is expected to rise accordingly. We plan to continue events that enhance customer satisfaction.”

This content was produced with the assistance of AI translation services.