bhc Chicken unveils 'Chipongdang Fried'... "Will follow the popularity of Bburinkle"

[Asia Economy Reporter Moon Hyewon] bhc Chicken announced on the 28th that it will launch a new menu item, ‘Chipongdang Fried Chicken.’

The first new menu item of the year, Chipongdang Fried Chicken, is a unique dish that offers not only great taste but also visual enjoyment by generously topping crispy fried chicken with original flakes infused with the aroma of shrimp and garlic.

It is characterized by being inspired by Bipoongdang Shrimp (a dish where minced garlic and breadcrumbs are fried and sprinkled over shrimp tempura), which has recently gained popularity among the MZ generation, and was created with the meaning of ‘falling deeply in love with chicken.’ It is available in four types: whole chicken, wings, combo (wings and drumsticks), and sticks (drumsticks), allowing customers to choose according to their preference.

The softness of fresh meat and the crispiness of fried chicken combined with the unique texture of shrimp and garlic-flavored flakes deliver the ultimate crispy outside and moist inside experience.

The generous use of flakes also stands out for its versatility. The flakes can be used as a topping on tteokbokki, rice, stir-fried noodles, and other side dishes served with chicken, offering a different taste experience. In particular, when paired with rice, it creates a new concept of chicken rice bowl where the flakes, rather than sauce, are mixed in.

bhc Chicken is also introducing a new side menu, ‘Bunmoja Rose Tteokbokki.’ Bunmoja Rose Tteokbokki uses only domestic bunmoja, which contains cassava (a tropical crop rich in carbohydrates) starch and potato starch, giving it a firm and elastic texture. Especially, the rose sauce, made by adding milk cream and cheese to tomato sauce, enhances a smooth yet savory flavor.

Kim Choonghyun, Executive Director of bhc Group (Head of R&D Center), said, “Just as Bburinkle diversified the menu with seasoning, Chipongdang can also expand the lineup by utilizing unique flakes, and it will soon become a key menu driving brand sales.”

This content was produced with the assistance of AI translation services.