Lotte Hi-Mart Launches Hi-Made Window Air Conditioner... "Capturing Cost-Effectiveness and Emotional Value"
[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 28th that it will launch its private brand (PB) Hi-Made window air conditioner in collaboration with the air conditioner specialist brand PASECO.
The product is available at over 420 Lotte Hi-Mart stores nationwide and on the online shopping mall. It is a Grade 1 energy efficiency product equipped with an inverter function that automatically adjusts cooling according to indoor temperature, helping to save electricity costs. It also features a power evaporation system that handles condensation water generated during air conditioner use, allowing leak-free operation. When using sleep mode, it maintains noise levels at 41dB, comparable to a library.
According to Lotte Hi-Mart, sales of window air conditioners from the 1st to the 26th of this month increased about sixfold compared to the same period last year.
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A Lotte Hi-Mart official said, “We are introducing the steadily popular window air conditioner as a Hi-Made product. Since this year is expected to be hotter than last year, we recommend purchasing various Hi-Made summer appliances in advance, such as desktop circulators, fans, and wall-mounted air conditioners.”
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