KOTRA Continues K-Beauty Success Story in Bologna, Italy
'2022 Bologna Cosmoprof' Exhibition Held Offline for the First Time in 3 Years
[Asia Economy Reporter Jin-ho Kim] KOTRA announced that it will operate a large-scale Korean Pavilion with 100 domestic companies participating at the 'Bologna Cosmoprof Beauty Exhibition' held in Bologna, Italy, for four days starting from the 28th (local time).
The Korean Pavilion is jointly operated by KOTRA and IBITA (International Beauty Industry Trade Association). Our companies will showcase the latest trends of 'K-Beauty' by launching various excellent products across the entire beauty industry, including cosmetics, beauty devices, nail products, and body care.
The 53rd 'Bologna Cosmoprof 2022 Exhibition' is one of the world's top three beauty exhibitions and boasts the highest prestige in the beauty field worldwide. Notably, this year's event is held offline for the first time in three years.
Europe is a region where the popularity of K-Beauty has sharply increased even during the COVID-19 period, drawing more attention from the industry than ever before. In the past, Europe was considered a difficult market for Korean cosmetics to enter, but recently it has been recognized as a key market. According to export statistics announced by the Korea Customs Service for 2021, imports of Korean cosmetics surged year-on-year in most major European countries such as Ireland (257%), Switzerland (364%), Italy (51%), Germany (79%), and Spain (27%).
To enhance the achievements of Korean companies, KOTRA held the 'European Leading Distribution Network Buyer Briefing' on the 21st. Additionally, during the exhibition period, about 200 promising buyers from 27 countries will be intensively invited to support on-site consultations. For buyers unable to visit the site due to COVID-19, individual video consultations will also be supported.
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Ryu Jae-won, Head of KOTRA's Trade and Investment Data Division, said, “The 'Bologna Cosmoprof 2022 Exhibition' held in Italy is the forefront of the global beauty industry and the optimal event for the globalization of K-Beauty.” He added, “We will continue to operate Korean Pavilions at beauty exhibitions held in various countries such as Japan, Malaysia, and Hong Kong to help continue the K-Beauty legend.”
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