Samsung Fire & Marine Insurance "'Anyfit' Service Continues to Gain Popularity"

[Asia Economy Reporter Changhwan Lee] Samsung Fire & Marine Insurance announced on the 22nd that Anyfit, which allows users to catch two rabbits?app tech and health?while walking, continues to attract steady attention.

According to Samsung Fire & Marine Insurance, as of the end of last month, the number of Anyfit members reached 410,000, with 145,000 users actively using the app at least once a month.

Launched in June 2018, Samsung Fire & Marine Insurance’s Anyfit provides points based on achieving exercise goals such as walking and running. Users earn 100 points once a day for the first exercise achieved among 8,000 steps, 1 km running, or 2 km hiking. One point is equivalent to 1 KRW, and points are valid for three years.

Accumulated points can be used to purchase goods and services at the Samsung Fire & Marine Insurance Anypoint Mall. Customers can buy a variety of products and services related to mobile coupons, healthcare, living, automobiles, and children at reasonable prices, resulting in high customer satisfaction.

Anypoint can also be used to pay insurance premiums. Products eligible for premium payments include personal automobile insurance, travel insurance, and long-term protection insurance.

In the Anyfit Friends menu, members can connect as friends and compare each other’s exercise amounts. Using this feature allows users to check who exercised more, encouraging each other’s workouts, increasing the fun of exercising, and helping motivate continuous exercise.

Since November 2020, Anyfit has also provided convenience services such as health checkup reservations, disease searches, and hospital/pharmacy locators in addition to walking rewards.

Meanwhile, Anyfit is scheduled to be upgraded to "Anyfit Plus" in May. The target users will be expanded to include all individuals aged 15 and older, not just Samsung Fire & Marine Insurance customers.

The new "Anyfit Plus" will offer a health risk analysis service that predicts disease occurrence 10 years later while checking health status, along with programs for diet, hypertension, hyperlipidemia, and diabetes management.

A Samsung Fire & Marine Insurance official stated, "Consistent health records such as weight, blood pressure, blood sugar, alcohol consumption, smoking cessation, and supplement intake are important for health management," adding, "Anyfit Plus plans to provide points along with various events so users can consistently and enjoyably record their health habits."

This content was produced with the assistance of AI translation services.