[Asia Economy Reporter Hwang Yoon-joo] Naver's stock is falling as its first-quarter earnings fell short of consensus.


As of 9:30 a.m. on the 22nd, Naver is trading at 300,000 KRW, down 3.07% from the previous trading day.


On the previous day, Naver announced that its consolidated first-quarter revenue was 1.8452 trillion KRW, up 23.1% year-on-year, and operating profit was 301.8 billion KRW, up 4.5%. Net profit was 151.4 billion KRW, down 99%.


Operating profit recorded a level 11.65% below the market forecast (341.6 billion KRW). In particular, search platform revenue decreased by 4.9% from the previous quarter to 843.2 billion KRW. The company cited the off-season and rising labor costs as reasons for the slowdown in growth.



Hwang Hyun-joon, a researcher at DB Financial Investment, explained, "On the cost side, profitability deteriorated due to the impact of one-time expenses such as increased labor costs from wage hikes, continued marketing related to content, settlement of Olympic broadcasting rights, and music costs."


This content was produced with the assistance of AI translation services.

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