On the 22nd, Lotte unveiled a digital advertisement titled "Renew Today, Benefit Tomorrow," featuring all models as people with disabilities from various professions.

On the 22nd, Lotte unveiled a digital advertisement titled "Renew Today, Benefit Tomorrow," featuring all models as people with disabilities from various professions.

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[Asia Economy Reporter Lim Chun-han] Lotte announced on the 22nd that it attended the event for the joint agreement and declaration ceremony on promoting employment for people with disabilities and practicing ESG (Environmental, Social, and Governance) management on the 21st as an exemplary company in employing people with disabilities.


This agreement was hosted by the Ministry of Employment and Labor and organized by the Korea Employment Agency for the Disabled to increase the employment rate of people with disabilities in large corporations and to improve awareness. Currently, among 33 large corporations, only 4 meet the mandatory employment rate for people with disabilities. Since 2019, Lotte Group has been steadily implementing a company-wide plan to expand employment for people with disabilities.


Last year, Lotte Group's employment rate for people with disabilities was 3.16%. In particular, Canon Korea recorded an employment rate of 8.95% for people with disabilities and was selected as an excellent employer for employing people with disabilities last year. Canon Korea established Angel With, a subsidiary-type standard workplace for people with disabilities, significantly contributing to creating jobs and improving the working environment for people with disabilities.


Last month, Lotte showcased a digital advertisement featuring the group slogan "Renew Today, Benefit Tomorrow," in which all models were people with disabilities from various professions, demonstrating beneficial influence on par with non-disabled individuals.



A Lotte representative said, "Respecting diversity in management is the foundation of corporate competitiveness and an essential element for fulfilling social responsibility," adding, "We plan to actively work to establish a culture within the organization that respects diversity in terms of generation, gender, disability, race, and more, not only from an institutional perspective."


This content was produced with the assistance of AI translation services.

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