Samsung Electronics' 'Naildo Aesseuji (ESG)' YouTube Surpasses 20 Million Cumulative Views

New Video Released to Commemorate Earth Day... 26 Produced Over One Year
800,000 Views Per Episode... Samsung Electronics ESG Promotion Effect 'Strong'

Samsung Electronics unveiled the new "Don't Overwork Tomorrow Either" 'Forest Factory' edition in celebration of Earth Day.

[Asia Economy Reporter Kim Jin-ho] Samsung Electronics' ESG (Environmental, Social, and Governance) YouTube video series "Tomorrow, Too, Let's Try (ESG)" has surpassed 20 million cumulative views. Considering the relatively low public interest typical of corporate YouTube channels, this is an unusual achievement. It is analyzed that the series' great response stems from delivering Samsung Electronics' ESG management strategy in an easy and entertaining way that the general public can relate to.

According to Samsung Electronics on the 22nd, the cumulative views of the "Tomorrow, Too, Let's Try" YouTube series exceeded approximately 21 million as of that day. This series has been produced since May last year to promote Samsung Electronics' internal ESG management activities. A total of 26 videos have been produced to date, with an average of 800,000 views per video.

A Samsung Electronics official explained, "When people think of semiconductor plants, they often imagine employees wearing cleanroom suits managing the processes," adding, "In reality, various experts are working hard on ESG, and we wanted to let people know about that."

On the occasion of "Earth Day," Samsung Electronics released a new series video titled "Forest Factory." The video features Jeong Hyo-tae from the Campus Planning Group, who is in charge of landscaping at Samsung Electronics' semiconductor campus, touring the campus together with a famous pet influencer (Park Bo-ri) in a friendly and entertaining manner.

Landscaping at Samsung Electronics Hwaseong Campus.

Samsung Electronics is making efforts to reduce fine dust by creating green spaces within the semiconductor campus and participating in Gyeonggi-do's "Forest Factory" creation project. Starting with the creation of green spaces at the Giheung campus in 1983, over 39 years, 1,731,000 shrubs and trees have been planted across five campuses (Giheung, Hwaseong, Pyeongtaek, Onyang, Cheonan). These trees absorb 618,000 tons of fine dust annually, which is equivalent to reducing the fine dust emitted annually by 36,000 diesel vehicles.

Additionally, Samsung Electronics differentiates landscaping themes for each campus by considering geographical and spatial characteristics as well as employee convenience, including scenic, resting, and participatory landscaping types. They are making efforts to create campuses where green spaces and work areas harmonize.

Jeong Hyo-tae of the Campus Planning Group at Samsung Electronics DS Division said, "We are striving to create landscaping that resembles a university campus rather than a rigid factory," and added, "We will continue to plant trees with high air purification effects in idle areas to contribute to environmental improvement."

Meanwhile, Samsung Electronics was recognized for these efforts and was selected as an "Excellent Forest Factory Site" for three consecutive years from 2019 to 2021.

This content was produced with the assistance of AI translation services.