LG Household & Health Care Launches ‘Dr. Groot A+ Cure’
[Asia Economy Reporter Moon Hyewon] LG Household & Health Care's Dr. Groot has launched 'A+ Cure,' a body and facial care solution that cares for acne-prone skin.
A+ Cure is a product developed to simultaneously address consumer needs for acne on the body that they want to hide and unpleasant body odor.
Containing microbiome innovation technology born from research on the causes of skin troubles from multiple angles, the product soothes acne-prone skin and removes excessive keratin, sebum, and oil, which are the main causes of body odor.
The two main body wash products feature a formula containing 5000ppm salicylic acid (BHA) and a patented technology that removes the oil film surrounding troubles caused by sebum and keratin, effectively caring for body acne.
With a mildly acidic formulation free from 20 chemical ingredients including synthetic fragrances and mineral oil, it helps maintain the healthy oil-water balance of the skin.
Additionally, it contains innovative Deo Biome technology and natural fragrances to keep unpleasant odors fresh for a long time.
According to Dr. Groot, while some general body washes with strong cleansing power can cause troubles due to dryness, using acne-prone skin relief functional cosmetics approved by the Ministry of Food and Drug Safety can care for acne-prone skin more effectively.
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A Dr. Groot representative said, "As consumer interest in 'body acne' care products increases, the market for acne functional cosmetics is expected to grow rapidly."
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