"With Whole Shrimp for a Chewy Bite!" ... Samjin Fishcake Launches 2 Types of Crispy Outside, Tender Inside Menbosha Fishcakes

This is a promotional poster for Samjin Fish Cake Menbosha Fish Cake.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Samjin Eomuk has launched Menbosha Eomuk, a snack that can be enjoyed without burden both as a child's snack and as an adult's anju (drinking snack).

Unlike the typical Menbosha, which has shrimp meat between fried batter, Samjin Eomuk's new Menbosha Eomuk adds fish cake and whole shrimp on crispy bread, enhancing the flavor with a clean and chewy texture.

The two types of Menbosha Eomuk consist of ‘Chili Shrimp Menbosha’ and ‘Cream Ddaengcho Menbosha’.

‘Chili Shrimp Menbosha’ adds chili sauce to the Menbosha Eomuk, while ‘Cream Ddaengcho Menbosha’ is developed to be even more delicious by adding ddaengcho fish cake dough and cream sauce.

Menbosha Eomuk can be found at Samjin Eomuk stores nationwide.

To commemorate the launch of the two new Menbosha Eomuk products, Samjin Eomuk also prepared a price discount event of about 16% when purchasing a set.

Jung Sung-woo, Head of Marketing at Samjin Eomuk, said, “We launched Menbosha Eomuk as a new snack product that can be enjoyed simply and conveniently. The chewy texture of fish cake added to the high-end Chinese dish Menbosha allows for a more harmonious and rich taste.”

Samjin Eomuk is making strides toward the ‘globalization of eomuk’ by ranking within the top 10 popular Korean food products in the United States based on the online sales platform ‘Amazon’ rankings.

In 2020, it was selected as the number one brand in the seafood processed food category in the 23rd Korea Brand Power Index (K-BPI) survey.

This content was produced with the assistance of AI translation services.