"Targeting Wine Beginners"... Emart24 Produces Wine Content on YouTube

Five types of Como wine sold at Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 11th that it has launched the content 'Sympathy Talk Show, Wine Fine & Ju' on its official YouTube channel.

Wine Fine & Ju is composed in a way that heals the mind with alcohol, combining the meaning of "Juchi" (alcohol doctor) and tasting various wines with wine beginners, sharing everyday worries or episodes along with wine stories. The alcohol doctor, Professor Moon Jeonghoon of Seoul National University, is the professor in charge of the Food Business Lab, which researches ways to effectively convey the value of food to consumers, and is also active as a food columnist.

Emart24 plans to increase the interest of MZ generation (Millennials + Generation Z) wine beginners through casual talks about wine and daily life. It also proposes cost-effective wines to lower the entry barriers for beginners. Emart24 has been expanding the cost-effective wine 'Como,' first introduced in July 2020.

An Emart24 official said, “As part of the strategy to expand the wine customer lifecycle so that customers encountering wine for the first time think of Emart24 and continue to visit, we produced wine storytelling videos based on fun and empathy.”

This content was produced with the assistance of AI translation services.