Prospecs Unveils 2022 Brand Video 'Jikjin, Until That Day'

[Asia Economy Reporter Song Seung-yoon] Prospex announced on the 8th that it has released the 2022 brand video "Straight Ahead, Until That Day" on its official YouTube and social media (SNS) channels.

The newly released Prospex brand video tells the story of marathoner Dave Mcgillivray crossing the United States continent in 80 days, wearing the 'Marathon 220,' averaging about 43 miles (approximately 69 km) per day for a total of 3,452 miles (about 5,555 km). Through this, the brand plans to promote its identity as a sports brand embodying perseverance and a spirit of challenge. After crossing the U.S. continent, Dave served as the official brand ambassador for Prospex, which had entered the U.S. market at the time. He also participated in the development of Prospex's running shoes.

In the brand video, Dave shows himself overcoming his limits and running to the end for his goals. In scenes depicting his past U.S. continent crossing, the running shoes he actually wore, the 'Marathon 220,' overlap with Prospex's road running shoes 'Enerjet,' released this year. The video concludes with a narration saying, "To all the Daves of the world, straight ahead, until that day."

A Prospex representative said, "This year, Prospex is officially sponsoring four major sports teams and showcasing an original sports line reinterpreted with a vintage sports mood, demonstrating various aspects of the brand," adding, "We hope you look forward to Prospex's activities, which aim to embody the sports spirit of marathoner and director Dave, who represents perseverance and a spirit of challenge."

This content was produced with the assistance of AI translation services.