Samyang Foods to Promote 'Buldak Bokkeummyeon' at BTS US Concert

[Asia Economy Reporter Song Seung-yoon] Samyang Foods announced on the 8th that it will participate as the main sponsor of BTS's concert in Las Vegas, USA, to commemorate the 10th anniversary of the release of Buldak Bokkeum Myun.

BTS will hold 'BTS PERMISSION TO DANCE ON STAGE - LAS VEGAS' at Allegiant Stadium in Las Vegas, USA, on June 8-9 and 15-16. During the concert, Samyang Foods plans to promote Buldak Bokkeum Myun and conduct various promotions for fans worldwide.

First, a Buldak promotion booth will be operated during the concert. It will introduce the history of Buldak Bokkeum Myun over the past 10 years since its launch and hold events where the audience can participate directly. Limited edition goods for BTS fans and limited edition photocards featuring the members' faces will also include the Samyang Foods Buldak logo. At the promotion booth, visitors can also see works that reinterpret the value of Buldak Bokkeum Myun in collaboration with K-illustrator SAMBYPEN (Kim Se-dong), who is well known for collaborations with Louis Vuitton and Nike.

A Samyang Foods official said, "This will be a great opportunity to introduce Buldak Bokkeum Myun, which represents K-food, to consumers worldwide," and added, "We will continue to provide unwavering support to successfully establish ourselves in the mainstream market of the Americas through Samyang America, established last year."

This content was produced with the assistance of AI translation services.