Coupang Partners with Small Giant 'O2Nature' to Sell Cooling Mist for 9,980 Won

[Asia Economy Reporter Kim Bo-kyung] In the second phase of the 'Let's Make It Together' campaign voting conducted by Coupang Beauty Data Lab since the 17th of last month, the 'Cooling Type Mist' was selected as the final product for sale. The Cooling Type Mist will be sold at a special pre-order price of 9,980 KRW, down from the regular price of 15,900 KRW, until the 24th of this month.

The product is manufactured by 'O2Nature,' a natural ingredient beauty brand. The company was founded by oriental medicine doctors who have researched and treated intractable skin diseases for over 30 years, developing cosmetic products based on recipes used for skin disease treatments.

The 'Let's Make It Together' campaign selects product categories reflecting Coupang customers' preferences through data analysis and voting. It is designed not only to understand customer needs but also to collaborate with small and medium-sized enterprises with excellent technology to offer high-quality products at reasonable prices.

Following the campaign held in March, the theme for this second customer preference vote was mist. Three candidates were selected: ▲A Wrinkle Improvement ▲B Whitening ▲C Cooling Type, with 'Cooling Type' receiving the most customer votes. Coupang analyzed that this appealed to customers experiencing skin heat and troubles due to prolonged mask-wearing.

Lee Byung-hee, Vice President of Coupang Retail, said, "We will continue to actively collaborate to connect small and medium-sized enterprises with technological capabilities to consumers."

This content was produced with the assistance of AI translation services.