Simmons Bed Launches New Product in Collaboration with US Sneaker Brand 'Keds'

Simmons Bed collaborated with the American sneaker brand Keds to launch four new products, including sneakers and shirts.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed, a sleep specialty brand, has launched a collection created in collaboration with the famous American sneaker brand 'Keds.' This is the second collaboration this year with popular MZ generation brands, following last month's fashion brand 'Hotel Cerritos.'

Keds, with over 100 years of tradition, is the world's first sneaker brand. It has adopted blue, symbolizing 'clarity,' as its brand color and has expressed a free lifestyle and clear energy for it through fashion items.

In this collaboration collection, Simmons Bed presents a total of four items: three sneakers infused with Simmons' unique wit based on Keds' representative product, the Champion Canvas, and one sweatshirt aimed at the spring season.

The sneakers come in white, red, and yellow. The white features 'Chicken N (Nugget),' a character symbolizing the Simmons Grocery Store, designed with lively colors and witty patterns. The red and yellow versions add fun by embodying the images of Heinz tomato ketchup and Heinz mustard, respectively.

The sweatshirt highlights a blue patchwork detail on the elbows and has 'Simmons Grocery Store' printed in English on the back, reflecting Simmons' identity.

The collaboration collection between Simmons Bed and Keds can be found on the first floor 'Popup in Popup' space of Simmons' bedless popup store, 'Simmons Grocery Store Cheongdam.' Located right next to the 'Main Popup,' which sells Simmons' uniquely witty advanced goods, the Popup in Popup attracts visitors' attention with its distinctive interior reminiscent of a frozen warehouse.

The Simmons Grocery Store is Simmons' 'Socializing' project that connects regions and people. Simmons previously introduced seven fashion items, including sweatshirts and hats, in collaboration with Hotel Cerritos, and plans to continue socializing collaborations with brands popular among the MZ generation.

This content was produced with the assistance of AI translation services.