11st Hosts '2022 Daehanminguk Accommodation Festival' to Support Small and Medium Travel Agencies

11st's '2022 Korea Accommodation Grand Sale'.

[Asia Economy Reporter Jeon Jinyoung] 11st is participating in the ‘2022 Korea Accommodation Festival with ESG’ hosted by the Korea Tourism Organization. This is a public-private cooperation event aimed at revitalizing the domestic travel industry, which has been stagnant due to COVID-19. Among the participating companies, 11st is the only one participating in the form of supporting a coalition of domestic small and medium-sized travel agencies.

According to the industry on the 6th, the transaction amount in the domestic accommodation category in the first quarter of this year increased by 52% compared to the same period last year, indicating that the stagnant domestic tourism atmosphere is gradually recovering.

11st will issue discount coupons on a first-come, first-served basis every day at 10 a.m. during the event period for a total of about 30,000 accommodation products. Customers can choose one of two types of coupons: a ‘30,000 won discount coupon’ (for accommodation fees over 70,000 won) or a ‘20,000 won discount coupon’ (for accommodation fees 70,000 won or less), and can receive one coupon per person during the period. The coupon issuance and reservation period is from the 7th to May 8, and the check-in period is from the 7th to June 6.

To help increase sales and activate sales of domestic small and medium-sized travel agencies struggling amid the recent COVID-19 recession, 11st collaborated with 13 major small and medium-sized travel agencies listed on 11st to prepare exclusive special price products and additional discount coupons. An additional 10,000 won discount coupon (for payments over 50,000 won) applicable to accommodation products from domestic small and medium-sized travel agencies such as Dongmu Happy Days (Condo24), Jangibihaenggi Tour, Onda, Live Tour, Bogun Travel Agency, Areum Travel Agency, and Allstay will be issued.

Additionally, if customers receive the 10% additional discount coupons exclusive to Samsung, KB Kookmin, Lotte, Hana, and NH Nonghyup card companies prepared as 11st benefits (up to 30,000 won for payments over 150,000 won via SK Pay), they can save up to 60,000 won.

11st operates a ‘Accommodation Festival’ tab within its mobile application (app) and supports a search filter function that allows users to view event products collectively when searching for accommodation products. Representative special price products include ‘Paradise City Incheon,’ ‘Sono Hotels & Resorts,’ ‘Jeju Shinhwa World,’ and ‘Seoul Dragon City,’ offered at the maximum benefit prices available only on 11st.

Lee Gyuhoon, head of 11st Life, said, “To revitalize domestic tourism, 11st has been holding discount events for domestic travel products every month based on seasonal issues and regional themes. We hope that this Accommodation Festival, in which we are participating to support the sales channels of small and medium-sized travel agencies, will serve as an opportunity to breathe new life into the domestic travel industry struggling due to the COVID-19 recession.”

This content was produced with the assistance of AI translation services.