Emart will hold the 'Tomato Museum' event from the 7th to the 13th, showcasing a total of 17 different varieties.

Emart will hold the 'Tomato Museum' event from the 7th to the 13th, showcasing a total of 17 different varieties.

View original image

[Asia Economy Reporter Lim Chunhan] Emart announced on the 6th that it will hold a "Tomato Museum" event from the 7th to the 13th, showcasing a total of 17 different varieties, and will offer discounts on all items when purchased with event cards.


During this event, customers will receive a 2,000 KRW discount when purchasing one pack of tomatoes, and a total of 5,000 KRW discount when purchasing two packs. Featured products include Rainbow Cherry Tomatoes, The Sweet Stevia Jujube Cherry Tomatoes, and Premium Salty Tomatoes, all offered at discounted prices.


In particular, the Stevia Tomatoes are expanded to three types: Jujube Cherry Tomatoes, Crispy Sweet Cherry Tomatoes, and Star Tomatoes. Stevia Tomatoes are tomatoes infused with stevioside, a natural sweetener and sugar substitute, which taste as sweet as sugar-coated tomatoes but the sugar is not absorbed by the body and is excreted, making them low in calories and popular.


Emart has nearly tripled its tomato varieties from 6 in 2019 to 17 this year. Due to the popularity of newly launched tomato varieties each year, tomato sales increased by 14.6% in 2020 compared to the previous year, and grew by 19.3% last year as well.



An Emart official said, "The Tomato Museum, which showcases various varieties, has been gaining popularity every year, and this year we focused on diversifying the highly preferred Stevia Tomatoes by customers. We will continue to reflect customer consumption trends in stores and strengthen product competitiveness through collaboration with domestic smart farms and others."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing