Daewoo E&C Challenges Heukseok 2 District... High-End Brand 'The Summit' Showroom Renewal

Summit Gallery Reception & Lounge

Daewoo E&C has renewed the space 'Summit Gallery' for its high-end residential brand 'Prugio Summit' and is strengthening its competitiveness in urban renewal projects.

Located in Daechi-dong, Gangnam-gu, the Summit Gallery is a concept house that showcases the values pursued by the Prugio brand. It serves as an exhibition space presenting current and future residential forms as well as a brand experience space.

Daewoo E&C designed the space to present a lifestyle composed of high-end residential products to gallery visitors and to allow them to experience the differentiated brand philosophy and values unique to Summit. The space was designed under the concept of 'Gently Royal (inner elegance)', and operates as a small-group docent tour for consumers who make reservations in advance.

The first-floor space welcoming visitors is arranged with a lounge, premium theater, and botanic garden. The lounge is a space to experience the atmosphere of the Summit brand, designed as a luxurious space using the textures of natural elements such as water, stone, and wood. Each texture was realized through collaboration between contemporary artists and traditional craft artisans.

The high-end residential products proposed by Summit can be seen in the main exhibition hall on the third floor. Under the concept of 'A home created by depth,' derived from Summit's core value 'Height created by depth,' three types of units are showcased: ▲About Smart Home ▲About Lifestyle ▲About Noblesse.

Botanic Garden

About Smart Home is a space demonstrating the latest IoT (Internet of Things) technologies that can be experienced at Summit, concentrating smart technologies available in apartments. Upon entering the entrance, visitors can see a facial recognition door phone that automatically opens the door by recognizing the face. In the kitchen, visitors can experience smart farm technology that autonomously controls temperature, humidity, and light to cultivate vegetables indoors. The bedroom is equipped with a system that automatically opens and closes windows according to external weather, and the system allows users to directly control various living environments in the home through a smart home application.

About Lifestyle is a space designed for a family of three with one child, showcasing interior elements and specialized products of the 'Prugio Edition.' The bedroom next to the living room can be used as an independent bedroom or converted into an open space for family gatherings when needed. The master bedroom balcony space applies a Green Life Terrace that can be utilized according to the user's style. The kitchen is planned with an independent dining area and a versatile signature island to serve as the center of the common space. Near the entrance, a clean zone is placed to enable a one-stop flow where users can wash their hands immediately after going out, store clothes in a clothing care system, and even do laundry.

About Noblesse is an ultra-luxury penthouse that consolidates Summit's high-end residential products. It features an LDK (Living, Dining, Kitchen) layout where the living room, dining room, and kitchen are connected as one, and a panoramic view living terrace that emphasizes spatial openness, concretizing the image of luxury living. The kitchen is divided into an open kitchen and a hidden kitchen, designed to allow home parties. The master space applies a specialized dressing room and a hotel-style bathroom that separates wet and dry areas.

Premium Theater

A Daewoo E&C official said, "The Summit Gallery is a space designed for customers to directly experience Prugio Summit's residential products and understand the brand philosophy," adding, "The gallery's renovation will be an opportunity to increase customer interest in Summit and elevate the brand's status."

The residential products exhibited at the Summit Gallery will be sequentially applied to complexes where Prugio Summit is implemented. Daewoo E&C decides on brand application through a brand committee based on strict criteria such as location, construction cost, sale price, design, and product competitiveness to maintain the value of the high-end brand.

Recently, Daewoo E&C has been preparing a bid for the redevelopment project of the Heukseok 2 Redevelopment Promotion Zone in Dongjak-gu, where the high-end brand is planned to be applied.

This content was produced with the assistance of AI translation services.