Korean Media Policy Association, "New T-Commerce for SMEs to Increase Sales by 1 Trillion Won in 3 Years"

Korean Media Policy Association Analyzes 'Impact of New T-Commerce Channels'
Emergence of Mid-sized T-Commerce Generates 137.9 Billion KRW in Production and 1,282 New Jobs Created

Park Cheon-il, President of the Korean Media Policy Association
[Photo by Korean Media Policy Association]

[Asia Economy Reporter Kwak Minjae] A study has found that if a T-commerce (commerce through TV) operator dedicated to small and medium-sized enterprises (SMEs) emerges, SMEs could achieve a cumulative sales increase effect of 1 trillion won over three years.

According to the report titled "Analysis of the Ripple Effects of New T-commerce Channels on the National Economy," recently published by the Korean Media Policy Association, the emergence of a T-commerce operator dedicated to SMEs is expected to have a positive impact on expanding sales channels, stimulating consumption, and employment for SMEs, with a cumulative effect of 1 trillion won.

The report, conducted by Professor Park Cheon-il of Sookmyung Women's University (President of the Korean Media Policy Association) and Professor Byeon Sang-gyu of Hoseo University, quantified the sales effect through an elasticity analysis of demand for the number of T-commerce operators and confirmed the feasibility of the business by analyzing the ripple effects on the national economy using the "Input-Output Table" published by the Bank of Korea.

The report analyzed that the emergence of a T-commerce operator dedicated to SMEs would not only increase sales but also stimulate upstream and downstream related industries, generating an annual production inducement effect of 137.9 billion won in production and 68.3 billion won in added value, as well as creating 1,282 new jobs annually.

Professors Park Cheon-il and Byeon Sang-gyu predicted in the report, "The launch of a T-commerce channel dedicated to SMEs will have a positive impact on many SMEs struggling with sales channel expansion, including short- and long-term sales increases, production inducement effects, and job creation."

Meanwhile, there are seven domestic TV home shopping operators and ten T-commerce operators. Home&Shopping and Gongyoung Home Shopping, which mainly sell SME products, have not been approved for T-commerce channel business rights.

This content was produced with the assistance of AI translation services.