Lotte Chilsung Revamps Design of 'Cantata Contrabass'

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 31st that it will unveil a new package design for ‘Cantata Contrabass’.

‘Cantata Contrabass Cold Brew’ is a 500mL large-capacity RTD (Ready to Drink) coffee launched in May 2018. It is made using the cold brew method, which slowly extracts coffee using cold or room temperature water. The product is characterized by its large volume, rich flavor, and heavy body, and is currently available in four varieties: ‘Black,’ ‘Latte,’ ‘Sweet Black,’ and ‘Decaffeinated.’

This renewal marks the first package design change since its launch and was carried out to strengthen brand competitiveness by applying a sophisticated image that emphasizes the product’s attributes.

The renewed package design features a ‘band’ in the middle of the product reminiscent of a musical score, with product attributes and an emblem placed on top to highlight musical elements and enhance visibility. Additionally, the transparent PET bottle, emblem, and flavor-specific accent colors remain the same as the existing product, creating a simple and dandy atmosphere.

A Lotte Chilsung Beverage official said, “We hope this package renewal will provide an opportunity for Contrabass to come closer to consumers,” adding, “We plan to carry out various promotions, including consumer events, along with the newly redesigned Contrabass.”

This content was produced with the assistance of AI translation services.