Emart24 Launches First Joint Donation with Franchisees This Year... "Delivering Daily Necessities to Underprivileged Groups"

On the 30th, the store owner of Emart24 Seongnam Tanri Branch (second from the right) and officials from Seongdong District Office are taking a commemorative photo.

[Asia Economy Reporter Lim Chunhan] Emart24 Seongnam Tanri Branch and headquarters announced on the 31st that they delivered daily necessities such as ramen and detergent to Seongdong District Office as the first joint donation event of the year.

The manager of Emart24 Seongnam Tanri Branch decided to donate after hearing broadcasts about the difficulties faced by marginalized groups due to COVID-19 and other reasons. The joint donation is a sharing campaign operated by Emart24 since 2019, designed as one of the social contribution activities to help vulnerable groups nationwide in line with the characteristics of the franchise business with stores across the country. It is conducted in a matching grant method where Emart24 headquarters participates together by matching the amount of goods (value) delivered by the franchise store to the donation destination.

Emart24 expects the scale of donations to expand this year as awareness of the joint donation increases and franchise store participation continues to grow. In fact, in the first year of the joint donation in 2019, sharing was conducted 23 times with 8 franchise stores, and last year the number of participating franchise stores increased to 17. Over the past three years, a total of 120 times and goods worth about 170 million KRW have been donated.

An Emart24 official said, “Inquiries about joint donations are increasing as more people want to help neighbors in need,” and added, “We will continue to promote joint donations, where franchise stores and headquarters practice sharing together, so that it can become a cultural norm.”

This content was produced with the assistance of AI translation services.