Hyundai Department Store Launches Industry's First ESG Specialty Section on The Hyundai.com

Hyundai Department Store's industry-first ESG curated section, 'Re.Green'.

[Asia Economy Reporter Jeon Jinyoung] Hyundai Department Store is launching a specialized sustainable online section as part of strengthening its ESG (Environmental, Social, Governance) management.

On the 30th, Hyundai Department Store announced that it will open the ESG specialized online curated section "Re.Green" on its official online mall, The Hyundai.com, featuring only products with sustainability.

Hyundai Department Store is the first in the department store industry to introduce a specialized online section that sells only ESG-themed products.

The Re.Green section offers about 2,000 products from over 120 domestic and international fashion, outdoor, and cosmetics brands that have passed Hyundai Department Store’s independently established sustainable product operation standards.

A Hyundai Department Store official said, “The Re.Green section is characterized by products from brands that strive to create a sustainable planet, including those using recycled fabrics in production, animal welfare products that do not conduct animal testing, vegan products certified by domestic and international vegan associations, and products that donate part of their sales proceeds to environmental protection or social development funds.”

The reason Hyundai Department Store launched the sustainable specialized section is that recently, among consumers, environmentally friendly and value-driven consumption trends have taken root, with environmental and animal protection considered core values when choosing products or services. Hyundai Department Store plans to quickly respond to consumer needs, lead trends, and actively support the expansion of sales channels for various brands pursuing value consumption.

To commemorate the opening, Hyundai Department Store will hold a "Vegan Beauty Special Exhibition" featuring four vegan cosmetics brands pursuing animal welfare until the 3rd of next month. Representative brands include the organic natural haircare brand "Roma Shampoo" and the global vegan beauty brand "Chantecaille," which actively supports endangered animals, showcasing a total of about 60 products.

There will also be an event for customers. Until the 10th of next month, customers who purchase Re.Green section products worth 50,000 KRW or more will be entered into a lottery event to win up to 500,000 KRW in The Hyundai.com reward points. Customers wishing to participate can apply on The Hyundai.com Re.Green section event page, and winners will be individually notified and rewarded with points on the 29th of next month.

A customer participation campaign will also be conducted. Until the 10th of next month, if customers request collection of 20 transparent PET bottles at home through the Re.Green section, Hyundai Department Store will collect them and produce containers for Hyundai Department Store’s food section as part of the "365 Recycle Campaign."

A Hyundai Department Store official said, "In online commerce, value consumption trends are emerging prominently, especially among the MZ generation (Millennials + Generation Z), with a significant increase in customers seeking eco-friendly products and goods produced through fair processes," adding, “We plan to continuously expand participating brands and products to provide customers with new purchasing experiences and raise awareness about the environment.”

This content was produced with the assistance of AI translation services.