Olive Young's Social Contribution Activities Adopted in UN Written Statement "Supporting Women and Eco-Friendly Initiatives"
At the 66th UN Commission on the Status of Women at the UN Headquarters in the US
Introducing 'Girl Education Campaign' for educational support, 'Beautycycle' for scrap metal recycling
"Committed to supporting marginalized women and environmental coexistence... pursuing sustainable management"
[Asia Economy Reporter Kim Yuri] CJ Olive Young announced on the 30th that its women support and eco-friendly social contribution activities submitted through the UN Sustainable Development Goals (UN SDGs) Association were adopted as a written statement at the '66th United Nations Commission on the Status of Women.'
The UN Commission on the Status of Women is an international organization under the UN Economic and Social Council that shares policy cases for women's empowerment and rights enhancement and seeks effective implementation measures. The written statement is an official UN document adopted by the commission, which includes member countries of the UN Economic and Social Council. The adopted statements are permanently stored in the UN official document archive and are accessible at all times to all 193 UN member states.
This is the second time in Korea that a corporate social contribution activity has been adopted as an official statement by a UN-affiliated commission. Olive Young was recognized for consistently conducting social contribution activities supporting the self-development and healthy living of marginalized women and for pioneering various environmental campaigns.
This commission focused on climate change and environmental policies, as well as the economic empowerment of women and girls. Among the outstanding cases that countries should pay attention to were introduced the 'Girl Education Campaign,' which supports educational opportunities for girls domestically and internationally, 'Beautycycle,' a cosmetic container collection activity, and 'Olive Young Clean Beauty,' which selects and recommends cosmetic brands striving to coexist with the Earth.
The 'Girl Education Campaign,' conducted to guarantee educational opportunities for girls in Korea and developing countries, has become a representative sharing activity with about 22 million customers participating so far. Through the 'Pink Box Campaign' carried out since 2016, approximately 6,600 'Pink Boxes' containing hygiene products made together by employees and customers were delivered to low-income female adolescents.
Additionally, the 'Beautycycle' campaign received high praise for utilizing Olive Young stores with good accessibility to increase the collection rate of cosmetic containers that are difficult to recycle and enabling customers to practice environmental protection in their daily lives. Olive Young plans to actively expand the campaign this year with a goal of collecting 1 ton of empty containers, accelerating the establishment of a resource circulation system.
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An Olive Young official said, "It is very meaningful that the various efforts Olive Young has practiced to support marginalized women and coexist with the environment have been recognized by the international community," adding, "Olive Young will continue to fulfill its corporate social responsibility as a representative channel where 'healthy beauty' can be experienced and take the lead in sustainable management."
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