SPC Paris Baguette Unveils 'Castella Scrubber' Goods for April Fools' Day

[Asia Economy Reporter Moon Hyewon] SPC Group's Paris Baguette announced on the 29th that it has released a goodie item that replicates its steady seller product, ‘Myeongga Myeongpum Castella,’ as a scrubber in celebration of April Fools' Day.

The goodie reflects the funsumer (Fun+Consumer, consumers who seek enjoyment through consumption) trend centered on the MZ generation ahead of the upcoming April Fools' Day, faithfully reproducing the shape and color of the steady seller product Myeongga Myeongpum Castella. It preserves the product's unique soft and fluffy texture and color.

The Castella scrubber is an eco-friendly product made from coconut shells and cellulose fibers. The coconut shells allow for convenient cleaning of stuck-on food or grease. The cellulose fibers have excellent absorbency like a sponge, creating good foam to help make dishwashing easier.

Paris Baguette is conducting a pre-order sale until today, where customers who purchase a 20,000 KRW product voucher can buy the Castella scrubber for 900 KRW. Purchases can be made through SPC Group’s integrated delivery application, ‘Happy Order App,’ and customers can pick up their items at the store of their choice after the 1st of next month. However, pre-orders are on a first-come, first-served basis and will end early once the prepared quantity is sold out.

On-site sales will begin on April Fools' Day, the 1st of next month, and continue at each store until supplies last.

This content was produced with the assistance of AI translation services.