Coway Wins Triple Crown at '2022 Korea Brand Star' Awards
No.1 in Water Purifier, Air Purifier, and Bidet Categories
[Asia Economy Reporter Kim Cheolhyun] Coway (CEO Lee Haeseon and Seo Jangwon) announced on the 29th that it ranked first in the water purifier, air purifier, and bidet categories at the '2022 Korea Brand Star' hosted by Brandstock.
The Korea Brand Star is a certification system that selects and announces the number one brand value in major domestic industry sectors. It is selected based on BSTI (Brand Stock Top Index), Brandstock's brand value evaluation model.
In this survey, Coway received the highest scores in each category, ranking first in brand value for 17 consecutive years in the water purifier category, 18 consecutive years in the air purifier category, and 18 consecutive years in the bidet category.
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Coway continues to lead the domestic environmental home appliance market by continuously introducing products equipped with innovative technologies such as the Noble water purifier series and Noble air purifiers. A Coway official said, "We will continue to grow into a more trusted brand by securing strong brand competitiveness in the rapidly changing market environment."
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