Haitai Confectionery Launches Spring Season Edition 'Matdongsan Honey Jar'

[Asia Economy Reporter Song Seung-yoon] Haitai Confectionery announced on the 29th that it will launch the Matdongsan seasonal edition "Kkuldanjee," which can only be enjoyed in spring.

Matdongsan Kkuldanjee contains acacia honey that complements the unique savory flavor of Matdongsan and offers a refreshing spring taste. By adding acacia honey to the dough, it provides a deep honey aroma and is perfect as a spring dessert to enjoy with tea or coffee. It is also characterized by using only domestically produced acacia honey to enhance the rich honey flavor.

Instead of the original signature peanuts, almonds are placed on the surface, and "crystal sugar," which has larger crystals than regular sugar, is sprinkled to provide a popping and unique texture.

This is the first time a spring season product of Matdongsan has been released since its launch in 1975. Haitai Confectionery plans to donate a portion of the sales proceeds from Matdongsan Kkuldanjee to the social enterprise "Tree Planet," which works to preserve forests.

A Haitai Confectionery official said, "The refreshing acacia honey and crispiness blend well to create a spring Matdongsan that anyone can enjoy deliciously," adding, "We will continue to introduce a youthful Matdongsan that adds novelty to familiarity and considers trends."

This content was produced with the assistance of AI translation services.