Seoul City to Host Online Forum on 'Design Trends and Policy Directions' on the 31st

Pre-Forum Held to Deepen Themes of 'Seoul Design International Forum' in October
Presentation by Dean Geonpyo Lee of Hong Kong Polytechnic University School of Design

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 29th that it will hold the '2022 Seoul Design International Forum 1st Pre-Forum' to discuss policy directions for disruptive innovation and urban brand enhancement based on the latest domestic and international design trends.

The 1st forum, held as a pre-event for the '2022 Seoul Design International Forum' scheduled for October, will be conducted online via Zoom from 2 PM to 5 PM on the 31st to deepen the theme. The 1st pre-forum will consist of three presentations and discussions. The first presentation, titled ‘Design in the Era of Disruptive Paradigm Change,’ will be delivered by ▲Geonpyo Lee, Dean of the School of Design at Hong Kong Polytechnic University and a distinguished scholar of the British Design Society. At a time when technology-based disruptive innovation is emerging as a key design topic, an in-depth discussion will be held on the changes that public design must consider.

The second session will feature a presentation by ▲Sohyun Choi, CEO of Perception, on ‘The Value of Urban Brand Experience Design.’ At a time when people are intensely considering where and how to live, as well as the quality and direction of life, it is expected to discover the value of experience design for the evolution of attractive and sustainable urban brands.

The third presentation, titled ‘Design: A New Tool for Discovering Integrated and Demand-Oriented Near-Future Policy Agendas,’ will be delivered by Yuri Koo, Professor of Service Design at Hongik University. The final discussion, organized to discuss Seoul’s social problem-solving and universal design policy directions, will be chaired by ▲Hyunseok Kim, Professor at Hongik University, with participation from ▲Hyekyung Yoon, Research Professor at Yonsei University, and the three presenters.

Seoul plans to hold three pre-forums before the main event of the '2022 Seoul Design International Forum' in October: the 1st ‘Design Trends and Policy Directions,’ the 2nd ‘Designers Leading the Future,’ and the 3rd ‘In-depth Analysis of Empirical Cases.’ Through continuous forums and information exchange, it aims to establish itself as a representative design policy platform.

Juyong Tae, Head of the Seoul Metropolitan Government’s Culture Headquarters, said, “Design plays various roles such as solving everyday problems and enhancing urban competitiveness,” adding, “This forum is expected to be a venue for discussing policy directions to improve urban brands based on the latest domestic and international design trends.”

This content was produced with the assistance of AI translation services.