Everyone Else Is Pink, But You Are Green, Crown Othaim

Introducing Snacks of March

Every time the season changes, convenience stores hold new product exhibitions. Especially in spring, no one can deny that strawberries are indispensable. Even the best-selling, most popular products release at least one limited edition in pink hues, such as strawberry flavor, berry flavor, or cherry blossom edition.

Amidst all the pink-themed products, one noticeable move stood out. Instead of strawberry or pink tones like cherry blossom, Oatheim appeared dressed in green, resembling fresh sprouts, not pink.

In fact, this is not the first time the Haim series has introduced a new flavor. From familiar and popular tastes like Green Tea Haim and Mocha Haim to the quite unique Yogurt Haim, the series has steadily secured its place as a steady seller while continuously launching trendy flavors. However, most seasonal products quietly disappeared after their season, and unfortunately, only the chocolate and white flavors remained as the sole Haim options beyond the seasonal releases.

While products like Pepero, Choco Pie, and Custard have tried all sorts of extraordinary flavors, Haim had not introduced any new flavors until now. The appearance of Oatheim naturally drew my hand to the shelf, even though I usually don’t pay much attention to spring new products.

Since oatmeal, the only grain among superfoods, is the main ingredient, the packaging is a green color that seems to be good for the eyes. Thanks to a slight pastel tone variation, it gives a fresh spring feeling even though it’s not the pink color associated with strawberries. After all, when you think of spring, green is the color of mugwort and spring greens blooming in the fields, so green is definitely a spring color. The inner packaging is the same color. Somehow, it felt luxurious.

The taste reminded me more of misutgaru (a traditional Korean grain powder drink) than oatmeal. Considering that misutgaru is a mixed grain powder, it might be natural to sense misutgaru flavors in a snack made with oatmeal. However, unlike misutgaru, which often leaves a dry aftertaste, this snack had less of that. Instead, the savory flavor and aroma of the grains, combined with the umami from the oat cream inside, were very well balanced.

Especially compared to snacks with injeolmi (Korean rice cake) flavor, the oat flavor stands out distinctly from the taste of soybean powder. However, the cream inside is not made from vegan oat milk, which naturally comes to mind with oatmeal, but rather a dairy cream containing oatmeal. If you were expecting a vegan snack, this might be disappointing. It’s a familiar yet popular flavor. Personally, I preferred it much more than the existing line! For those with a palate like mine, who enjoy misutgaru, injeolmi, and similar tastes, this flavor has enough merit to be added to the cart.

Every time I taste a new product dressed in new packaging, I feel the change of season once again. What kind of snack will come next to announce the new season?

This content was produced with the assistance of AI translation services.